Every month – without paid advertising (or even proper SEO) – The ROI attracts and serves decision-makers from all 55 retail segments, regardless of the merchandise they sell. While the retail industry is highly fragmented, the basics of retail finance apply to all.
The ROI's "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" into the compelling self-help/self-serve content of The Retail Owners Institute.
Since its inception in 1999, The ROI informs, inspires and empowers hundreds of retailers every day without involvement from the Co-Founders or anyone else.
The ROI's "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" into the compelling self-help/self-serve content of The Retail Owners Institute.
Since its inception in 1999, The ROI informs, inspires and empowers hundreds of retailers every day without involvement from the Co-Founders or anyone else.
The ROI includes an unmatched collection of proprietary financial training content and tools that consistently attracts retail decision-makers.
- The ROI website – RetailOwner.com – plus 6 of its proprietary microsites: Open-to-Buy Center; Profits Center at Small Biz Retailer; Retail Startup; Retail Owner eLearning Portal; Banks4Retailers; Cannabis Retail Biz
- Online publication rights to The ROI's copyrighted, proprietary, evergreen intellectual property.
- Active, established stream of 300 - 350 site visits/day seeking The ROI's explanatory financial training, information and online tools to better control their business.
Unique Purchase Opportunity
The foremost self-help resource on retail finance • Online 24/7 at www.RetailOwner.com
There are more than 125,000 retail owners/decision-makers
coming to The ROI site each year.
(That's 300-350 every day!)
Yes. Access to all these retailers is now For Sale.
coming to The ROI site each year.
(That's 300-350 every day!)
Yes. Access to all these retailers is now For Sale.
What could you do with access to 300-350 retailers each day?
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Who are these retailers?
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Source: Google Analytics and internal analysis
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Why are they coming to The ROI?
Why do people go to WebMD? Or a library? They want to be empowered with knowledge.
That's what retailers get from The ROI. And that's why The ROI keeps growing – organically.
That's what retailers get from The ROI. And that's why The ROI keeps growing – organically.
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Information, Perspective, Know-How, Focus on Owner Issues
All Specifically for Retailers. Available Nowhere Else All retailers start out because they love the merchandise, and/or love the customers who buy the merchandise. So they open a bookstore, ski shop, children's store, hardware store, etc. No one goes into retail to be a bookkeeper or financier. But at some point, they all need to know the financials, which often intimidates them. The ROI's focus is the financial issues of retail business owners – profits, debt, inventory control, cash flow. It empowers owners with the know-how and tools to apply this knowledge for themselves. And all without intimidation! Magnet for Retail Decision-Makers Because it fills a need, retailers tell each other. ROI site visitors arrive via organic search and/or word of mouth, 16,000+ every month. The ROI uses no paid advertising to attract these visitors. But it keeps growing! 
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Relevant for all retail segments
The ROI attracts and serves decision-makers from all 55 retail segments, regardless of the merchandise they sell. While the retail industry is highly fragmented, the basics of retail finance apply to all.
The ROI's "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" into the compelling self-help/self-serve content of The Retail Owners Institute. Since its inception in 1999, The ROI informs and inspires hundreds of retailers every day without involvement from the Co-Founders or anyone else.
Whoever acquires The ROI immediately gains access to thousands of retail decision-makers: owners, presidents, buyers, managers. More important, the purchaser also gains all of the proprietary content that attracts them, and continues to attract new users every day.
Want to reach retail business owners? The ROI offers enormous content marketing and relationship selling opportunities.
The ROI's "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" into the compelling self-help/self-serve content of The Retail Owners Institute. Since its inception in 1999, The ROI informs and inspires hundreds of retailers every day without involvement from the Co-Founders or anyone else.
Whoever acquires The ROI immediately gains access to thousands of retail decision-makers: owners, presidents, buyers, managers. More important, the purchaser also gains all of the proprietary content that attracts them, and continues to attract new users every day.
Want to reach retail business owners? The ROI offers enormous content marketing and relationship selling opportunities.
What does The ROI need?
First, let's review what it does not need!
However, to assure that The ROI can continue to serve retailers worldwide, the Co-Founders seek successor ownership – and stewardship – for The ROI. Given new ownership's prowess and capacity, The ROI also could be expanded in a variety of ways.
- The ROI is not broken. It is used and loved by tens of thousands of retailers around the world. And new users discover it every day.
- There is no need for new or additional financial content for the site. The basics of retail finance and inventory control do not change. All of the proven financial know-how and training is already "baked in".
- The ROI is decidedly low-maintenance. It requires no interaction, no user support, no support desk, no time-sensitive attention.
However, to assure that The ROI can continue to serve retailers worldwide, the Co-Founders seek successor ownership – and stewardship – for The ROI. Given new ownership's prowess and capacity, The ROI also could be expanded in a variety of ways.
How might new ownership take advantage of The ROI?
- Continue to receive the ever-renewing stream of retailers coming to the site. Each year, about 8% of retailers worldwide fail; but, another 6-10% startup; a sustainable market!
- Quickly gain wider sphere of influence for your association/audience; expand reach; increase influence; attract more members; etc
- Cross-sell your products and services to The ROI's incoming stream of retail decision-makers, qualified prospects
- Monetize The ROI site (and microsites): e.g., sell advertising; gain "sponsors"; create affiliate programs; etc
- Monetize The ROI's proprietary content: licensing; repurposing into other formats; etc
- Convert The ROI into a non-profit, and expand its adult education and business and community development outreach
- Or...? How might access to these 200,000+ decision-makers each year help you better achieve your goals?
Is The ROI profitable now?
Yes, it is. There are no employees, and no need for any. All content and site development was done by the Co-Founders, and requires no further attention. The fixed costs of The ROI are less than $900/month. Thanks to recurring revenue from subscribing Members, it is modestly cash flow positive.
The ROI is a website, not an organization. SInce 1999, each element on the site has been designed to be totally self-serve for retailers. "All it takes is a little desire...and a web browser!" The rare inquiries that do come in are typically related to browser issues. That's it. No one contacts The ROI with questions about the content.
The ROI is a website, not an organization. SInce 1999, each element on the site has been designed to be totally self-serve for retailers. "All it takes is a little desire...and a web browser!" The rare inquiries that do come in are typically related to browser issues. That's it. No one contacts The ROI with questions about the content.
What is "For Sale"?
The Retail Owners Institute has been built to be sold to an organization that respects owners of retail businesses, and has the capacity to make The ROI more known and available worldwide. Therefore, the complete ecosystem of The ROI – access to 200,000+ unique visitors/retail decision-makers each year, plus all of the proprietary content that attracts them – is available for acquisition.
- The ROI's 200-page website, plus 6 established microsites, all actively serving retailers worldwide, 24/7
- 5 eLearning Kits on retail financial basics (training courses + calculators)
- 50+ copyrighted, evergreen how-to white papers
- 8 online projecting calculators for retail financial modeling
- 24 webinar presentation decks, plus 24 recorded presentations
- 9 short how-to video tutorials
- 2 downloadable 8-page GUIDES
- Glossary of retail financial terms
- 4 online quizzes, retail finance basics
- 3 registered trademarks
- 8,900+ (growing ~100/month) opt-in email addresses
- 1,000+ customer/user database (growing ~ 40/month)
- 1,100+ followers on Twitter accounts
"What do you want for The ROI?"
The Co-Founders would like a fair portion of what this remarkable platform will be worth to you. The Co-Founders also are available for a mutually agreeable consulting arrangement for two to four years to assist new ownership.
Further Details
Go to RetailOwner.com to see The ROI for yourself. Also, see more details about it on this site:
Next Steps
For more information about this acquisition opportunity, email the Co-Founders.
They will arrange a complete tour and discussion of The ROI and the assets available for purchase.
They will arrange a complete tour and discussion of The ROI and the assets available for purchase.