Many potential content marketing tools and platforms

Proprietary • Evergreen • Scaleable
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The Retail Owners Institute®, at RetailOwner.com, is an exclusively online resource for independent retail business Owners and decision-makers.

All of its content is evergreen, how-to resources and training on the basics of retail finance and inventory control.

The ROI is a self-serve, self-help resource available on the web, 24/7.

​Its practical, approachable, and non-intimidating style has been used and loved by retailers worldwide since 1999.
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Explanatory How-To Articles (1,000-1,200 words each) on Retail Financial Management (Fifty)
  • Controlling inventory • profits • cash flow
  • Using retail finance basics
  • ​Strategic growth & transition issues
  • Strategic store management

Online Projecting (Retail Financial Modeling) "Calculators" for Retailers (Eight)
  • SPEEDY PROFITS Forecaster/Trend Tracker
  • SPEEDY BUYING PLAN Forecaster
  • Retailer's 3-in-1 INTEGRATED Cash Flow Calculator
  • Retailers Key RATIOS Calculator
  • GMROI Calculator
  • SPEEDY Multi-Department OPEN-TO-BUY Calculator
  • SPEEDY HEADLIGHTS - Online Profits/Inventory/Cash Flow Calculator
  •  for Cannabis Retailers: WEEKLY INVENTORY Planner (The WIP)

eLearning Kits (online self-paced training course + financial modeling calculator (Five)
  • Projecting Retail P&L
  • Projecting Inventory Buying
  • Projecting Retail Cash Flow
  • Integrated Retail Financial Projections
  • GMROI Inventory Productivity Kit

TOPICAL TUESDAYS Webinar Presentation Decks (Twenty-Three)
  • Recorded 55-minute retail financial how-to workshop presentations by the Co-Founders, available via streaming
  • Controlling Inventory, Profits & Cash (Five)
  • Retail Finance Basics (Five)
  • Strategic "Owner Issues" (Seven)
  • Strategic Store Management Issues ((Five)

Key Retail Performance Benchmarks, by NAICS Retail /Restaurant Verticals (Fifty-Three)
  • Five Year Trend Charts, Six Key Financial Ratios. 
  • Monthly Retail Sales Results, trailing six months. Retailer-friendly charts showing percent change versus same month, last year.

Other Proprietary, Evergreen Content
  • Ten minute how-to video tutorials (Nine)
  • Downloadable 8-page e-books: Crisis Guide; GMROI Guide. (Two)
  • Glossary of Basic Retail Financial Terms
  • Online Quizzes, Retail Finance Basics (Four)
  • Index of Sales Potential calculator
  • GMROI Growth/Bankability Rater
  • Profit Finder/Expense Analyzer
  • ​Store Rater

Registered Trademarks, URLs, etc (Seven URLs; Two registered trademarks; online publication rights)

125,000+ Unique Visitors Each Year to RetailOwner.com
  • All organic; no marketing expenditures, no professional SEO, etc ("Cost of prospect acquisition" = $0)
  • Each month, 85% are new visitors. A steadily refreshing stream of prospects. 
  • Attracts and serves retailers from 50 states and 50+ countries around the globe

The ROI NEWS, opt-in newsletter distributed to inboxes of ~9,000 retailers 2x each week
  • Includes notice of upcoming TOPICAL TUESDAYS webinar
  • Serves as a “user’s guide”; reminds recipients of resources and tools on The ROI site​

Past, Current Customer Database (~1,400); Followers of Twitter accounts (~1,100)
Online publication rights for evergreen retail financial how-to white papers (50+)
  • Basics of retail finance, inventory, profits, debt, & cash flow control
  • Previously purchased and published by retail trade magazines over 1,100 times


Evergreen • In-the-Cloud Since 1999 • Scaleable
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The design of The ROI website and content development of its how-to resources and tools was done by the Co-Founders. Website hosting and other related services has been outsourced. The ROI has no employees.

The ROI platform 
  • The ROI is built on the DNN platform, a web content management system based on ASP.net. The DNN Platform Edition is open source.
  • The ROI site is hosted on a dedicated server at Managed.com, a world class international website hosting and support company based in Omaha. 
  • The ROI’s ​TOPICAL TUESDAYS webinar recordings (.mp4 files) are uploaded to and streamed from Amazon Web Services​
  • The ROI has a wealth of user data about The ROI site, including daily webstats (since 2008) of visitors to The ROI's dedicated server; a separate database of all user purchasers/users of The ROI's tools; Google Analytics for www.RetailOwner.com (since 2006), as well as each microsite since their respective launches; etc. 

Additional Outsourced Services
  • Mail Chimp, online marketing automation service, for The ROI NEWS​
  • Authorize.net is the online payments processor
  • Track Via, online database and application platform for business users hosts The ROI’s user database
  • Google Analytics, supplementing webstats from The ROI site itself​
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Plus, Seven Special-Focus Microsites Attracting
​Even More Retail Decision-Makers
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Special-Focus Microsites (Seven)
  • Retailers Open-to-Buy Center 
  • Retailers Profits Center at Small Biz Retailer
  • Retail Startup
  • The ROI eLearning Portal ​
  • Banks4Retailers
  • Sell My Store, Please!
  • Cannabis Retail Biz
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