Selling to retail SMBs?
Unique Opportunity to
Connect with Retail Owners & Decision-Makers
The ROI – The Retail Owners Institute® at RetailOwner.com – empowers independent retailers
with the basics of retail financial management and inventory control.
with the basics of retail financial management and inventory control.
Trusted destination for retail SMBs
The Retail Owners Institute® is an online only, one-of-a-kind "safety net" for the financial concerns of retailers of all sizes. The ROI is the only resource worldwide that teaches basic financial cause-effect dynamics specifically for retail business owners.
More than 175,000 retail owners/decision-makers voluntarily come to The ROI site each year (that's 425 – 500 every day!) seeking help for profits, inventory control, and cash flow.
- Not startups. Not "Mom-n-Pops". 26% have 2 to 10 stores; 8% have 11+ stores. These are established – and growth-minded – independent retailers.
- 75% are Owners/Presidents. The ROI attracts decision-makers, worldwide.
- These owners and decision-makers are actively seeking solutions to better manage their business.
- And each month, 85% of these visitors are new. A steadily refreshing stream of qualified prospects.
Decision-makers actively seeking help
Every month – without paid advertising (or even proper SEO) – The ROI attracts and serves decision-makers from all 55 retail segments, regardless of the merchandise they sell. While the retail industry is highly fragmented, the basics of retail finance apply to all.
These retail SMBs are actively seeking help and resources to improve their profitability and cash flow.
As such, they constitute qualified prospects for the products and services of many organizations that sell to SMBs, from technology providers to cloud-based services to fintech lenders and others.
☛ For any of those organizations, The ROI is a content marketing channel waiting to happen!
Non-Threatening Entree to Niche Market Dominance
The ROI has grown, consistently and organically, without the benefit of full-time attention or employees. Thanks to recurring revenue from subscribing Members and minimal fixed costs, The ROI site is profitable and cash flow positive.
With appropriate expertise and technology (both of which are beyond the capacity of the Co-Founders), The ROI's lead-generation reach and business growth impact on independent retailers worldwide could be expanded significantly.
Shouldn't your organization be the one to benefit from having exclusive access to this ever-refreshing stream of qualified prospects? Then let's talk! Just contact the Co-Founders. They would be happy to discuss the possibilities with you.
The ROI has grown, consistently and organically, without the benefit of full-time attention or employees. Thanks to recurring revenue from subscribing Members and minimal fixed costs, The ROI site is profitable and cash flow positive.
With appropriate expertise and technology (both of which are beyond the capacity of the Co-Founders), The ROI's lead-generation reach and business growth impact on independent retailers worldwide could be expanded significantly.
Shouldn't your organization be the one to benefit from having exclusive access to this ever-refreshing stream of qualified prospects? Then let's talk! Just contact the Co-Founders. They would be happy to discuss the possibilities with you.
Attracts growth-minded retailers from all retail verticals
"There are many ways retailers can succeed (unique products, location, pricing, services, etc.) But only ONE way they fail. And that's financially."
And that is why they come to The ROI!
They are seeking ways to succeed. They do NOT want to fail!
And that is why they come to The ROI!
They are seeking ways to succeed. They do NOT want to fail!
The ROI is the only resource worldwide that teaches basic financial cause-effect dynamics specifically for retail business owners.
As it has done since its inception in 1999, The ROI site can inform and inspire retailers with no personal intervention. It is an online-only, self-help, self-serve site used and loved by retailers from around the world.
The ROI is content, a resource, not an organization. There are no employees. It runs on autopilot.
What makes that possible? The "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" by them as the evergreen content of The Retail Owners Institute.
As it has done since its inception in 1999, The ROI site can inform and inspire retailers with no personal intervention. It is an online-only, self-help, self-serve site used and loved by retailers from around the world.
The ROI is content, a resource, not an organization. There are no employees. It runs on autopilot.
What makes that possible? The "secret sauce" - the proprietary intellectual property of the Co-Founders - has been "bottled" by them as the evergreen content of The Retail Owners Institute.
- The "secret sauce" within the Secret Sauce is the elimination of financial intimidation. Nowhere is it done better. (And by the way, it all is professionally accurate.)
- The ROI content helps retail owners in strategic and financial survival issues.
- Every component of The ROI is "evergreen". That is, all of the proprietary how-to content and resources are proven, and classic.
- The ROI is explanatory, informative, accessible. All self-serve. Users do not have questions. No "support desks" are required.
Access to retail decision-makers
The ROI connects with retailers in many ways, offering multiple points of contact with these qualified prospects:
- Each day, 425 – 500 retailers voluntarily come to The ROI site – organically – seeking financial information and know-how for improving their business
- The ROI NEWS (essentially a "user's guide" for The ROI site) reaches them directly in their inbox, twice each week.
- Contact information for active subscribers with Member-Access Privileges
- Users of The ROI's SPEEDY Basic Open-to-Buy Planner
- Users of The ROI's SPEEDY Headlights Cash Flow planner
- Users of The ROI's PROFITS Forecaster and Trend Tracker
- Access to The ROI's specific resources (online eLearning kits, Know It NOW! bundles, Recorded Live @TOPICAL TUESDAYS webinar sessions, etc)
- Users of the WEEKLY INVENTORY PLANNER (The WIP) at Cannabis Retail Biz
"Who's behind The ROI?"
Pat Johnson and Dick Outcalt, the Co-Founders of The ROI, are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting with retail clients, plus publishing and speaking professionally throughout North America. Their lively and engaging presentations prompted one retail professional to describe Pat and Dick as “The Zen masters of retail finance!”
Having owned three specialty stores for ten years through a deep recession, a galvanizing commitment was made: "How many retailers can we help to learn retail financial basics?" (To date, untold hundreds of thousands, and counting.)
In 1999, as a sideline to their "day job", they began building The ROI as a self-help online-only resource with a lofty mission: "Eradicating retail bankruptcies." By taking advantage of the worldwide and 24/7 reach of the internet, The ROI's goal is to empower any retailer, anywhere, to have more financial control of their own business. And thereby restore some of the fun of being in retail!
Having owned three specialty stores for ten years through a deep recession, a galvanizing commitment was made: "How many retailers can we help to learn retail financial basics?" (To date, untold hundreds of thousands, and counting.)
In 1999, as a sideline to their "day job", they began building The ROI as a self-help online-only resource with a lofty mission: "Eradicating retail bankruptcies." By taking advantage of the worldwide and 24/7 reach of the internet, The ROI's goal is to empower any retailer, anywhere, to have more financial control of their own business. And thereby restore some of the fun of being in retail!
Unique, non-threatening entree
Exclusive access to this ever-refreshing stream of qualified prospects is available. Just contact the Co-Founders. They would be happy to discuss the possibilities with you.
Further Details
Go to RetailOwner.com to see The ROI for yourself.
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Click any of the buttons below. See more details about this remarkable opportunity.